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Creative and print professionals can now easily and affordably develop VDP campaigns
with image and graphic personalization on a Mac or PC
CHICAGO, Sept. 9, 2007 – GRAPH EXPO – Announced today at Graph Expo, the year’s largest trade show for the printing and graphics communications industry, XMPie® uDirect® Studio combines the popular variable-data publishing software uDirect Standard with the award-winning image personalisation software uImage® 3.0 into one, easy-to-use package for both Mac and Windows users.
uDirect Studio integrates VDP and image personalisation for creative and print professionals of all sizes that use Adobe® InDesign®, Photoshop®, and Illustrator®, extending the availability of high-value, one-to-one campaigns. As a result, uDirect Studio addresses a niche in XMPie’s desktop solutions line by catering to users who want to customise their projects beyond the simple rules and data functionality of uDirect Standard, but do not require the sophisticated data and programming models available with uDirect Professional.
uDirect Studio also includes full support for uChart™ – XMPie’s solution for integrated variable-data graphs and charts – making it an ideal tool for developing data-centric promotional documents such as financial newsletters.
“We developed uDirect Studio in response to customer feedback that clearly expressed the need for compatibility with Mac systems, as well as to enable more creative work without requiring high-end data and programming,” said Jacob Aizikowitz, president of XMPie. “With uDirect Studio, the design and print communities can elevate the impact of VDP by demonstrating that creativity is just as critical as information relevancy.”
Ahead of an anticipated increase in demand for personalized image-based projects, XMPie is launching uImage Extension Server for PersonalEffect, XMPie’s server-based dynamic publishing software. uImage Extension Server is an add-on solution that dramatically improves the overall processing time for uImage-intensive VDP jobs in PersonalEffect. Customers can create a cluster of servers dedicated for uImage processing, so that both image personalisation processing and document composition processing are executed concurrently.
XMPie’s uDirect line, including uDirect Studio, is fully compatible with PersonalEffect, maintaining XMPie’s commitment to creating a highly collaborative workflow between the creative and production teams across the full spectrum of media channels.
uDirect Studio and the uImage Extension Server will both be available in early fourth quarter 2007.
About XMPieXMPie Inc., a software business-unit of Xerox Corporation (NYSE: XRX), is the leading provider of software for cross-media, variable-data one-to-one marketing. Its solutions help businesses create and manage highly effective Cross Media campaigns, leveraging their market and customer information to achieve dramatic returns on their marketing dollars. XMPie software solutions are available in two award-winning collaborative lines: uDirect for desktop, print-only solutions, and PersonalEffect for server-based Cross Media publishing, campaign management and more. Add-on modules for specific solutions are available, including the award-winning uImage for image and graphics personalization; uStore, the Web-store platform; uEdit for Web-based document editing; and uProduce Marketing Console for analysis and management of one-to-one campaigns. XMPie is headquartered in New York with an R&D center in Israel and sales, support and professional services operations in the U.S., EMEA and Asia Pacific. For more information, visit www.xmpie.com.
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Distributors and integrators of workflow solutions for graphics, print and communication.
Imposition Tools : JDF Integration : Proofing : PDF : PersonalisationPUBLISHED 9-09-07
