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XMPie uDirect™ Desktop Products

With an XMPie uDirect Desktop Product, any Adobe InDesign CS user can produce powerfully-personalised, visually-rich one-to-one communications. Get each individual´s attention and significantly improve response rates to direct marketing programs. Personalise the details in your corporate communications, and improve staff satisfaction and loyalty. Easily enable on-demand creation of product information, labelling and other commercial print with common shells and variable content.

Why limit personalisation to just a name and address? Increase the relevance of your documents by personalising the visuals too. Change the colour schemes to appeal to a different locale, change type styles per age group, show a picture of the specific product model each customer purchased or display special offers only to club members. The possibilities are unlimited.

The uDirect plug-in, with its seamless integration within the design environment lets you exploit Adobe InDesign´s full creative capabilities. Put variable text on a curve. Display or hide layers. Utilise copy fitting or autoflow for differing variable story lengths. Immediately see WYSIWYG previews using your actual database or a proof set at any stage in the design process.

The XMPie uDirect Desktop Product Line

uDirect Standard
Any Macintosh or Windows user with Adobe InDesign CS and a flat-table data file can complete a Variable Data Print (VDP) document – no programming is required. A simple Rule Editor is supplied if conditional logic is desired. Creates an industry-standard VI output file for printing on a digital press.

Download the uDirect Standard data sheet now.

See a movie of just how simple it is to produce a marketing campaign in uDirect. you will require the player to view this file

uDirect Professional
A dual-desktop solution, uDirect Professional has all of the capabilities of uDirect Standard for the designer, plus uPlan,™ an advanced programming tool for variable-data projects where the data comes from multiple sources or complex business logic is required. There are also advanced features like the ability to use variable graphics within tables, and the chance to add functionality with add-on applications.

Download the uDirect Professional data sheet now.

Add-On Applications
Web-Enable the customisation and sale of your uDirect documents with uStore - your storefront in a box.

Download the uStore data sheet now.

See a movie of just how simple it is to web-enable a campaign in uStore. you will require the player to view this file

Data Driven Graphics (DDG)
Add dynamic pie, bar, area, and line charts to your documents with uChart.

Download the uChart data sheet now

uImage
Evoke Response with Image Personalisation in Print and Web with uImage.

Download the uImage data sheet now..

XMPie’s approach to product development is modularity – creating highly flexible and scalable solutions that are fully compatible with each other. Since uDirect products and PersonalEffect products have common underlying technologies, collaboration methodologies are built-in.

For the uDirect user, this means that you have confidence as you grow your variable-data business and services. For example, when you are ready to upgrade to the next level of XMPie product, you build upon the knowledge and jobs that you already have.

Collaboration is also an option as you serve your increasingly-demanding client base. Occasionally, a variable-data project may require cross-media communications, more advanced logic, multiple database connections or a high-volume print run. You can design your document in a uDirect product and work with a service provider to implement the advanced functionality using their XMPie PersonalEffect system.