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XMPie
There are four XMPie™ modules:
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uPlan™-
This is the planner. Use it to define the business "rules"
for each campaign. If a picture of a car is required, the
plan will specify who gets the economy model and who gets
the GXL with full leather interior. A "wizard" helps
you set up the database structure needed to drive the campaign,
while the business rules are written in SQL. uPlan works interchangeably
with all database formats including multi table relational
databases.
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uCreate™-
This is the design component. It’s a series of "plug-ins"
for the software packages you use every day including:
Adobe InDesign
Adobe GoLive
& Macromedia DreamWeaver
With drag-and-drop simplicity, your designers embed Dynamic
Objects from uPlan into their layouts. They don’t have
to give them a second thought. They can proof the changing
content right on their desktop.
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uProduce™-
This is the production dashboard. It links the layouts, database,
and media assets through an easy Web-based interface. uProduce
provides powerful server technology that automatically generates
the PDF, PML, and VPS needed for print and HTML and DHTML for
email or Web. Using uProduce, you generate a file stream of
any size that can be sent over the Web to a digital printer
or an email blaster. |
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uGen™-
This
is the rapid devleopment tool for creating web-enabled XMPie
PersoanalEffect campaigns. Web-enabling camaigns essentially
allows the agent to use the web for accessing document templates,
customising these as needed, and issuing production and distribution
requests for filtered recipient lists.
Using uGen, the process of creating the applications that
control the web enablement is much faster and simpler.
Creating campaigns centrally while allowing for "local"
customisation nd production is the core descipline behind
"web to print" or "digital collateral systems".
Examples include automobile manufacturers that create campaigns
that allow their affiliated car-dealers to individually customise
the content and distribution lists.
uStore™
provides the functionality of uGen in an out-of-the-box storefront,
ready to skin with your own identity
Self-running
demonstration of XMPie uStore
you will
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the uDirect Standard data sheet now.
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Ten reasons
for using XMPie:
- Your market
wants it
- It’s
a way to get new business
- It builds
customer relationships
- It’s
a competitive advantage
- It’s
a gateway to digital printing
- It maximizes
the power of data mining
- You will
be at the forefront
- You can leverage
the power of the Web
- It’s
a way to earn more from existing customers
- It’s
the one tool that can make your vision of one-to-one marketing
a reality
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here for further information >
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